We use cookies to give you the best user experience possible.
On this website we log anonymous information about all visitors. We use cookies mainly for traffic measurement and optimization of content and user experience. This information cannot be traced back to you as an individual.
Cookies – what they are and how they work
Cookies are something that most websites use today. A cookie is a small text file that is placed in your browser's internal memory and allows us to see what you click on, how you navigate the website and how the content on the website performs. We also collect information about navigation, time of visit, which browser you use and so on. We do this so that we can best adapt the content on the website to you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to accept cookies automatically, but you can choose to change the settings so that cookies are not accepted.
We would like to point out that this may mean that many websites will no longer function as they should.
What we use cookies for
Google Analytics
The analysis tool Google Analytics is used to study traffic, usage patterns and trends on the website. The data collected is used to optimize the user experience and customize the content on the website. According to Google's guidelines for using Google Analytics, no personally identifiable information about you as a user is collected. The data collected is stored on Google's servers. If you want to object to Google Analytics collecting data about you, you can request to be excluded .
Google Tag Manager
Google Tag Manager handles tracking codes and refers tracking setup and tracking to third-party solutions such as Universal Analytics (Google Analytics) and is used for website optimization and marketing services. All tracking codes are run and managed via Google Tag Manager.
What is stored: Your movements and certain actions on the website (e.g. if you click "Add to cart" in an online store). All data is anonymized and we do not store any sensitive information such as: credit card details, phone number, address or any other form of data that can identify you as a person.
Facebook Pixel
Facebook Pixel is an analytics tool that allows us to measure the effectiveness of Facebook advertising by tracking the actions the user takes on the website with a view to optimizing Facebook Ads (building Audience and remarketing). You can use this information to:
- Ensure ads are shown to the right people
- Building an advertising audience
- Unlock additional advertising tools on Facebook
What is stored: Which ads the user has seen on Facebook, which pages the user has visited and which conversions (orders, contacts, etc.) the user has performed.
Hotjar
Maps the interaction the user has with the website. To help us understand how visitors interact with the website, Hotjar records visitor sessions. The Hotjar script is a websocket connection that sends the following information to Hotjar's servers:
- HTML changes that occur during the user's session on the website
- Mouse movements
- Mouse click
- Scrolling gestures
- Keystrokes for whitelisted actions
- Statistics for whether the browser display size changes
Each event tracked is stored in Hotjar's cloud database using a timestamp that is later used to replay the events in sequential order. The Hotjar script tracks visitors as they visit different pages using a first-party cookie, allowing the entire session to be replayed in a single recording. No sensitive or user information is retrieved or stored.
Obtaining information
We collect information through forms on our websites. Providing this information is voluntary. If you choose not to provide your personal information, we may be unable to provide you with the product or service.
Example of form:
- Contact form
- When you want to try a product or service
- When purchasing products or services on a website
- When downloading documents such as e-books or other
- By signing up to receive newsletters or blogs by email
- Purpose of the information collected:
- To provide the user with access to our products and services
- To send relevant information to the user
- To be able to contact you to offer products or services
How to delete cookies
Normally, most browsers are set to accept cookies. We would like to point out that you can delete these by following the instructions for deleting cookies in your browser. You can find information about this in the “Help” function of your browser. Please note that restricting access to cookies may affect the functionality of the website.
If you want to remove cookies from your computer, you can use these instructions: